Press Room

BRING ON THE PINK WITH BUILD-A-BEAR'S NEW BARBIE^® COLLECTION

ST. LOUIS, MO (July 7, 2023) – Build-A-Bear Workshop (NYSE: BBW) is thrilled to announce the highly anticipated launch of its NEW Barbie™ collection, available in Build-A-Bear Workshops and online at buildabear.com starting today.

BUILD-A-BEAR WORKSHOP^® OPENS AT KALAHARI RESORTS & CONVENTIONS

ST. LOUIS, MO – May 25 2023: Today, Build-A-Bear Workshop (NYSE: BBW) and Kalahari Resorts & Conventions, home to America’s Largest Indoor Waterparks, announce a new partnership that brings Build-A-Bear to all four Kalahari Resort locations including Wisconsin Dells, Wisconsin, Sandusky, Ohio, Pocono Manor, Pennsylvania, and Round Rock, Texas.

BUILD-A-BEAR FOUNDATION ANNOUNCES NEW PARTNERSHIP WITH FIRST RESPONDERS CHILDREN’S FOUNDATION

ST. LOUIS, MO – May 23 2023: Build-A-Bear Foundation announced today a new partnership with First Responders Children’s Foundation (FRCF), a national 501(c)3 organization dedicated to serving the children of U.S. first responders.

AXIOM SPACE, BUILD-A-BEAR PARTNER TO SEND TEDDY BEAR TO SPACE

HOUSTON, TX – May 22 2023: Axiom Space and Build-A-Bear Workshop (NYSE: BBW) have partnered to fly a furry fifth crew member alongside the Axiom Mission 2 (Ax-2) astronauts. The teddy bear, named GiGi, took flight yesterday as the Ax-2 mission’s zero-gravity indicator wearing Axiom Space’s next-generation spacesuit.

IT’S DADS & GRADS SEASON AT BUILD-A-BEAR

ST. LOUIS, MO – May 16 2023: Build-A-Bear Workshop (NYSE: BBW) has everything to celebrate Dads and Grads this summer with a fun selection of unique Father’s Day and Graduation gifts.

BUILD-A-BEAR ENTERTAINMENT INKS GROUNDBREAKING NEW IMPRINT DEAL WITH MACMILLAN PUBLISHING AND ODD DOT

ST. LOUIS, MO – April 27 2023: Foundation Media Partners drives the collaboration with Odd Dot, a division of Macmillan Children’s Publishing Group, to create and produce compelling content for readers of all ages.

CUSTOMIZED BUILD-A-BEAR GIFTS SURE TO MAKE MOM SMILE THIS MOTHER'S DAY

ST. LOUIS, MO – April 25 2023: Capture their voices as a sweet surprise and forever treasured gift for Mom with Build-A-Bear’s Record Your Voice personalization.

BUILD-A-BEAR LAUNCHES ITS FIRST ALPACA AND NEW LAVENDER AXOLOTL

ST. LOUIS, MO – April 17 2023: Build-A-Bear Workshop (NYSE: BBW) continues to embrace the trending animal craze with its latest product release.

POPULAR BUILD-A-BEAR PEEPS^® COLLECTION IS PERFECT FOR BASKETS

ST. LOUIS, MO – April 05 2023: Multi-year CollaBEARation Approaches Quarter of a Million Products Sold; Inspired by Beloved Marshmallow Easter-themed Treat.

COUTURE GOES CUDDLY: BUILD-A-BEAR^® SHOCKS THE FASHION WORLD WITH DESIGNER TEDDY BEAR FAUX FUR COATS FOR THE TRENDY CONNOISSEUR

ST. LOUIS, MO – March 31 2023: April Launch Targeted for New Ursine Inspired Outerwear.

BUILD-A-BEAR WORKSHOP, INC. NAMES NEW CHIEF MARKETING OFFICER

ST. LOUIS, MO – March 30 2023: Build-A-Bear Expands Leadership Team as Company Reports Record Year and Continues Strategic Evolution.

BUILD-A-BEAR SPOTLIGHTED AS INNOVATIVE AND DISRUPTIVE INDUSTRY LEADER

ST. LOUIS, MO – March 29 2023: CBS News Special Segment Highlights Company’s Ongoing Transformation and Record-Breaking Performance.

FOLLOW THE BUNNY TRAIL (OR BEAR TRACKS) TO BUILD-A-BEAR FOR MEMORIES THAT LAST BEYOND EASTER MORNING

ST. LOUIS, MO – March 20 2023: Build-A-Bear Workshop (NYSE: BBW) has everything you need to fill Easter baskets this year.

STORIES & HEART, A NEW BOOK BY BUILD-A-BEAR CEO, HITS BEST SELLER LIST ON LAUNCH DAY

ST. LOUIS, MO – February 16 2023: Sharon Price John’s new book and podcast in partnership with Forbes provide insights and tools to “unlock the power of personal stories to create a life you love.”

BUILD-A-BEAR WORKSHOP^® OPENS POP-UP LOCATION AT SUPER BOWL LVII NFL EXPERIENCE

ST. LOUIS, MO – February 6 2023: Build-A-Bear has announced a new, temporary store opening at the Super Bowl Experience at Phoenix Convention Center located at 100 N 3rd Street, Phoenix AZ 85004.

BUILD-A-BEAR^® CELEBRATES VALENTINE’S DAY WITH UNIQUE GIFTS FOR EVERYONE YOU LOVE

ST. LOUIS, MO – January 24 2023: Tired of flowers and chocolate? (We guarantee they are!) Need something more than a card?

BUILD-A-BEAR WORKSHOP^® OPENS NEW LOCATION IN MYRTLE BEACH

ST LOUIS, MO – January 19 2023: Build-A-Bear has announced a new store opening at Barefoot Landing in Myrtle Beach, South Carolina.

BUILD-A-BEAR CEO PROVIDES INSIGHTS IN DEBUT BOOK ABOUT HOW PERSONAL STORIES CAN SHAPE SUCCESS

ST LOUIS, MO – January 17 2023: Build-A-Bear Workshop, Inc. (NYSE: BBW) announces that Sharon Price John, Build-A-Bear Workshop President and Chief Executive Officer, has launched her first book, Stories & Heart: Unlock the Power of Personal Stories to Create a Life You Love, published with Forbes Books, and available on Amazon today

BUILD-A-BEAR WORKSHOP, INC. NAMES NEW SENIOR VICE PRESIDENT, CHIEF TECHNOLOGY OFFICER

ST LOUIS, MO – January 09 2023: Build-A-Bear Workshop, Inc. (NYSE: BBW) today announced the hiring of Dara Meath in the role of Senior Vice President, Chief Technology Officer. Ms. Meath will also be a member of Build-A-Bear’s Senior Leadership Committee reflecting the Company’s continued commitment to its digital transformation and expanded technical capabilities.

BUILD-A-BEAR TYCOON GAME BY GAMEFAM LAUNCHES ON ROBLOX BRINGING ICONIC EXPERIENCE TO LIFE IN THE METAVERSE

ST LOUIS, MO – December 14 2022: Build-A-Bear Workshop, Inc. (NYSE: BBW), today announced its next launch into the Metaverse with the release of its new virtual community space, Build-A-Bear Tycoon, on Roblox, one of the most popular global online platforms

BUILD-A-BEAR ENTERTAINMENT AND FOUNDATION MEDIA PARTNERS BEGIN PRODUCTION ON ‘GLISTEN AND THE MERRY MISSION’ STARRING JULIA MICHAELS, DIONNE WARWICK AND TRINITY JO-LI BLISS

LOS ANGELES, CA – November 30 2022: Star-studded cast to be featured in first Build-A-Bear animated Christmas film based on best-selling holiday plush expands the entertainment footprint for the company

ALL THEY WANT FOR CHRISTMAS CAN BE FOUND AT BUILD-A-BEAR

ST. LOUIS, MO – November 23 2022: ‘Tis the season for matching PJs, classic and pop culture favorite furry friends and personalized gifts for the whole family

BUILD-A-BEAR WORKSHOP^® OPENS NEW LOCATION AT SIX FLAGS MAGIC MOUNTAIN

ST. LOUIS, MO – October 27 2022: Build-A-Bear has announced it is opening a new store at Six Flags Magic Mountain Amusement Park Amusement Park in Valencia, California.

BUILD-A-BEAR MARKS 25th ANNIVERSARY WITH RECORD-SETTING FIRST HALF RESULTS DRIVEN BY ITS TRANSFORMATIVE STRATEGIC INITIATIVES

ST. LOUIS – October 11 2022: Build-A-Bear celebrates milestone anniversary throughout the year culminating with New York Stock Exchange Bell Ringing and First-Ever Gala Benefitting Build-A-Bear Foundation.

BUILD-A-BEAR LAUNCHES NEW PAJAMA SHOP OFFERING MATCHING PJS FOR THE ENTIRE FAMILY

ST. LOUIS – October 07 2022: Build-A-Bear Workshop, Inc. (NYSE: BBW) today announced the launch of a new branded matching family sleepwear line as part of its new Pajama Shop™.

BUILD-A-BEAR ENTERTAINMENT AND HELLO SUNSHINE PARTNER ON REIMAGINED GOLDILOCKS AND THE THREE BEARS FEATURE FILM

ST. LOUIS – October 06 2022: Build-A-Bear Entertainment, a subsidiary of Build-A-Bear Workshop, Inc. (NYSE: BBW), along with Hello Sunshine, a part of Candle Media, today announced that they have partnered to develop a reimagination of the classic children’s story, Goldilocks and the Three Bears.

SHRINERS CHILDREN’S OPENS BUILD-A-BEAR FOUNDATION BUDDY ROOMS AT LOCATIONS THROUGHOUT NORTH AMERICA

ST. LOUIS – September 29 2022: Shriners Children’s and Build-A-Bear Foundation have joined forces to offer a one-of-a-kind experience to the patients at Shriners Children’s, helping to provide hope and healing to children receiving care.

BUILD-A-BEAR TO UNVEIL NFT COLLECTION AND ONE-OF-A-KIND, COLLECTIBLE BEAR ENCRUSTED WITH SWAROVSKI CRYSTALS AND A RED CRYSTAL HEART

ST. LOUIS – September 28 2022: In partnership with Sweet, Build-A-Bear enters Web3 with its first collection of digital bears and commemorative plush bears to celebrate its 25th Anniversary

BUILD-A-BEAR WORKSHOP LAUNCHES NEW E-COMMERCE SITE AND ENHANCES OMNI-CHANNEL CAPABILITIES

ST. LOUIS – September 22 2022: Build-A-Bear Workshop, Inc. announces a new website design with improvements allowing the company, best known for its interactive and iconic bear building experience...

BUILD-A-BEAR WORKSHOP^® OPENS NEW LOCATION AT FOOTBALL HALL OF FAME VILLAGE

ST. LOUIS – September 16 2022 – Build-A-Bear Workshop announces it has officially opened a new store at the Fan Engagement Zone at The Hall of Fame Village...

IT’S BEARS FOR BOOKS AT BUILD-A-BEAR AS BRAND CELEBRATES NATIONAL TEDDY BEAR DAY AND ITS ONGOING SUPPORT OF CHILDREN’S LITERACY

ST. LOUIS – September 09 2022: Build-A-Bear Workshop (NYSE: BBW) celebrates its favorite day of the year today, National Teddy Bear Day, with the launch of its newest furry friend, Read Teddy, to support its ongoing children’s literacy efforts and encourage a love of reading among children.

BUILD-A-BEAR WORKSHOP^® OPENS NEW LOCATION AT BAYSIDE MARKETPLACE IN MIAMI

ST. LOUIS – September 07 2022: Build-A-Bear Workshop announces it has officially opened a new store at Bayside Marketplace, located at 401 Biscayne Blvd in Miami, Florida.

BUILD-A-BEAR WORKSHOP^® OPENS NEW LOCATION AT SCARBOROUGH TOWN CENTRE

ST. LOUIS – August 23 2022: Build-A-Bear has announced a new store opening at Scarborough Town Centre in in Scarborough, Ontario.

BUILD-A-BEAR WORKSHOP^® OPENS NEW LOCATION AT HOUSTON PREMIUM OUTLETS

ST. LOUIS – August 08 2022: Build-A-Bear^® Is the Perfect Destination for Fun for the Whole Family.

LIVE ACTION FILM HONEY GIRLS WINS THREE LEO AWARDS IN TELEVISION MOVIE CATEGORY

ST. LOUIS – July 28 2022: Build-A-Bear Entertainment is pleased to announce that Honey Girls, a music-driven live action film, received three 2022 LEO Awards from the British Columbia Film Industry.

BUILD-A-BEAR WORKSHOP^® OPENS NEW LOCATION AT SOUTHPARK MALL

ST. LOUIS – July 27 2022: Build-A-Bear^® has announced it is opening a new store at SouthPark Mall in Charlotte, NC, located at 4400 Sharon Road. This Workshop will offer the signature Build-A-Bear Make-Your-Own experience, including the iconic Heart Ceremony, with an assortment of furry friends, accessories, and products that appeal to kids, teens and adults alike.

BUILD-A-BEAR WORKSHOP^® CONTINUES 25TH ANNIVERSARY CELEBRATION

ST. LOUIS – July 27 2022: Build-A-Bear Workshop Releases New Limited Edition Collectibles and Exclusive Collaborations as Part of Year-Long Anniversary Event

BUILD-A-BEAR WORKSHOP^® OPENS NEW LOCATION AT SOUTHAVEN TOWNE CENTER

ST. LOUIS – July 12 2022: Today, Build-A-Bear is opening a new store at Southaven Towne Center in Southaven, Mississippi. This Workshop will offer the signature Build-A-Bear Make-Your-Own experience, including the iconic Heart Ceremony, with an assortment of furry friends, accessories, and products that appeal to kids, teens and adults alike.

BUILD-A-BEAR WORKSHOP^® RECEIVES BACK-TO-BACK PRESTIGIOUS NEWSWEEK AWARDS

ST. LOUIS – July 08 2022: Build-A-Bear Workshop (NYSE: BBW), a beloved brand and leading interactive retailtainment concept appealing to a wide array of consumers who enjoy the fun of making their own furry friends, has been recognized as one of Newsweek’s America’s Best Retailers of 2022.

BUILD-A-BEAR WORKSHOP^® OPENS NEW LOCATION AT CEDAR POINT

ST. LOUIS – June 21 2022: Today, Build-A-Bear is opening a new store at Cedar Point Amusement Park in Sandusky, Ohio. This Build-A-Bear Workshop is the latest in a series of new locations focused on theme park and tourist destinations.

PARTIES ARE BACK AT BUILD-A-BEAR WORKSHOP^®

ST. LOUIS – March 24 2022: Parties at Build-A-Bear Workshop (NYSE: BBW) are back and better than ever! Celebrate a birthday, great report card, school break or making the team with a party at Build-A-Bear with easy planning and new party packages, including our special Silver Celebration package in honor of Build-A-Bear’s 25th Anniversary – making it the perfect year to join the fun!

BUILD-A-BEAR ANNOUNCES NEW PARTNERSHIP WITH REBEL GIRLS TO CELEBRATE INTERNATIONAL WOMEN’S DAY

ST. LOUIS – March 08 2022: Celebrate International Women’s Day with Build-A-Bear Workshop (NYSE:BBW) and Rebel Girls! Today, the global brand announced a new collection with Rebel Girls, whose mission is to help raise the most inspired and confident global generation of girls.

HOP OVER TO BUILD-A-BEAR WORKSHOP^® FOR GIFTS TO CELEBRATE EASTER

ST. LOUIS – February 23 2022: Build-A-Bear Launches Fun, Innovative and Unique Gifting Solutions for Kids and Adults - Celebrate the start of spring and find everything you need for Easter at Build-A-Bear Workshop (NYSE: BBW)!

FORBES RECOGNIZES BUILD-A-BEAR WORKSHOP^® ON LIST OF AMERICA’S BEST EMPLOYERS FOR THE THIRD CONSECUTIVE TIME

ST. LOUIS – February 10 2022: Build-A-Bear Workshop, Inc. (NYSE: BBW), a leading multi-generational brand appealing to a wide array of consumers who enjoy the fun of making their own furry friends, has been recognized on the Forbes list of America’s Best Employers 2022.

INTRODUCING FUREVER FLOWER SHOPPE, A NEW WAY TO SEND A HUGGABLE BOUQUET THAT LASTS

ST. LOUIS – February 08 2022: Just in time for Valentine’s Day, Build-A-Bear Workshop, Inc. (NYSE: BBW) has announced the FURever Flower Shoppe, the online gifting destination for gifts that last FURever!

BUILD-A-BEAR WORKSHOP^® INVITES EVERYONE TO BE A PART OF THEIR SILVER ANNIVERSARY CELEBRATION

ST. LOUIS – January 25 2022: Build-A-Bear Workshop (NYSE: BBW) officially kicked off a year-long silver celebration to commemorate its landmark 25th anniversary that promises to be filled with heart and hugs!

BUILD-A-BEAR WORKSHOP^® CELEBRATES VALENTINE’S DAY WITH HUGGABLE GIFTS FOR EVERYONE YOU LOVE

ST. LOUIS – January 11 2022: Tired of flowers and chocolate? Looking to do something different this Valentine’s Day? A gift from Build-A-Bear is one they can love for years to come!

INTRODUCING HEARTBOX, A NEW WAY TO SEND A CUSTOMIZED GIFT WITH HEART AND HUGS

ST. LOUIS – January 04 2022: HEARTBOX launch of premium online gifting solutions features themed items and exclusive Build-A-Bear^® teddies, allowing gift-givers to include personal voice messages and furry hugs

BUILD-A-BEAR WORKSHOP WELL PREPARED FOR HOLIDAY SHOPPING FUN WITH WIDE SELECTION OF FURRY FRIENDS, GIFTS AND HOME DÉCOR

ST. LOUIS – December 02 2021: Retail-tainment company expects teddy bears to be under the tree with proactive management of global supply chain to provide guests the joy of a making a personalized furry friend

NEW LIVE ACTION MOVIE, HONEY GIRLS, DELIGHTING AUDIENCES WITH FEEL GOOD MESSAGE THIS HOLIDAY SEASON

ST. LOUIS – December 01 2021: The film from Build-A-Bear Entertainment and Sony Pictures Home Entertainment features music from Grammy Award^® winning team and showcases how we are “better together”

BUILD-A-BEAR FOUNDATION ANNOUNCES NEW NATIONAL PARTNERSHIP WITH FIRST BOOK AHEAD OF BUILD-A-BEAR’S 25TH ANNIVERSARY

ST. LOUIS – November 30 2021: Build-A-Bear Foundation Continues Commitment to Giving Back as the Brand Kicks Off 25th Anniversary Celebrations

ALL-NEW HALLMARK CHANNEL ORIGINAL MOVIE, ‘CHRISTMAS CEO’, FROM BUILD-A-BEAR ENTERTAINMENT, TO PREMIERE ON BLACK FRIDAY

ST. LOUIS – November 18 2021: Build-A-Bear Entertainment continues its holiday movie tradition, announcing its second Hallmark Christmas Film in two years.

CELEBRATE THE HOLIDAYS WITH BUILD-A-BEAR WORKSHOP^® AND FIND THE PERFECT PERSONALIZED GIFT FOR EVERYONE ON YOUR LIST

ST. LOUIS – November 11 2021: Enjoy the Holiday Experience at Build-A-Bear Workshop or Take Advantage of Convenient Online Shopping at buildabear.com

THE ONE WHERE BUILD-A-BEAR^® ANNOUNCES NEW FRIENDS^™ PRODUCT

ST. LOUIS – November 04 2021: Could we BE more excited to announce this collaboration? Grab a coffee mug and get cozy on the couch, because today Build-A-Bear (NYSE: BBW), in partnership with Warner Bros. Consumer Products, launched a new product line inspired by one of television’s most beloved series FRIENDS^™

BUILD-A-BEAR WORKSHOP^® TRANSFORMS ITS ONLINE SHOPPING WITH LAUNCH OF BEAR BUILDER 3D WORKSHOP^®

ST. LOUIS – November 02 2021: Build-A-Bear Workshop^® (NYSE: BBW) is launching a new digital, interactive ecommerce experience!

BUILD-A-BEAR WORKSHOP^® NAMES NEW VICE PRESIDENT OF E-COMMERCE AND VICE PRESIDENT OF DIGITAL TECHNOLOGY

ST. LOUIS – November 02 2021: Build-A-Bear Workshop^® (NYSE: BBW) today announced the hiring of Char Nicanor-Kimball in the newly created role of Vice President of e-Commerce and the promotion of Art Huggard to the role of Vice President of Digital Technology

SHOP EARLY WITH BUILD-A-BEAR WORKSHOP^® THIS HOLIDAY SEASON

ST. LOUIS – October 21 2021: Shop early and bring the fun and magic of Build-A-Bear Workshop^® (NYSE: BBW) home this holiday season!

‘HONEY GIRLS’ FILM STARRING GRAMMY AWARD WINNER ASHANTI RELEASED TODAY

ST. LOUIS – October 19 2021: The live action movie, Honey Girls, is available now on digital and DVD! Filled with fun, music and girl-empowerment, the film stars Grammy Award winning, multi-platinum singer/songwriter and actor Ashanti and digital star Tessa Brooks and marks the feature film directorial debut of multi-award-winning music video director Trey Fanjoy.

BUILD-A-BEAR WORKSHOP^® CELEBRATES BACK TO SCHOOL SEASON WITH SPELLBINDING NEW ARRIVALS TO THE HARRY POTTER-INSPIRED COLLECTION AND “SEPTEMBEAR” SWEEPSTAKES

ST. LOUIS – September 07 2021: The magic continues with new Harry Potter^™ furry friends and accessories including Hedwig^™, Buckbeak^™, and House relics and the chance to win furry friends for a year!

BUILD-A-BEAR WORKSHOP^® BRINGS BACK POPULAR ONLINE SALE FOR ONE DAY ONLY

ST. LOUIS – July 22 2021: The “NO LINE, ON-LINE Bear-Building Sale!” returns on July 27, with furry friends starting at just $4

ANIMAL CROSSING^™: NEW HORIZONS COLLECTION HAS ARRIVED AT BUILD-A-BEAR WORKSHOP^®

ST. LOUIS – April 06 2021: Today, Build-A-Bear^®, in partnership with Nintendo^®, announced the new Animal Crossing^™: New Horizons collection.

BUILD-A-BEAR^® RADIO BRINGS INNOVATIVE PROGRAMS AND TIKTOK TALENT TO GROWING AUDIENCE

ST. LOUIS – January 27 2021: Build-A-Bear Radio, a top family-focused radio station on the iHeart platform, announced the premiere of two new shows to its weekly lineup – Now Playing with The Sharpe Family Singers, a countdown show with a creative take, and Build-A-Biz, a podcast-inspired interview show for the "kidtrepreneur" in all of us.

BUILD-A-BEAR^® CELEBRATES VALENTINE’S DAY WITH HUGGABLE GIFTS FOR EVERYONE YOU CARE ABOUT

ST. LOUIS – January 12 2021: Build-A-Bear Workshop® brings the love this Valentine’s Day with a wide assortment of gifts for kids and adults alike!

BUILD-A-BEAR^® CELEBRATES THE HOLIDAYS WITH GIFTS FOR EVERYONE ON YOUR LIST

ST. LOUIS – November 12 2020: Build-A-Bear Workshop^® (NYSE:BBW) brings the fun and magic to the holiday season with an assortment of furry friends including the popular Merry Mission™ line, classic movie characters...

BUILD-A-BEAR^® ENTERTAINMENT ANNOUNCES FILM PREMIERE OF ‘DELIVER BY CHRISTMAS’

ST. LOUIS – October 21 2020: Build-A-Bear Entertainment today announced the premiere date of a new film, Deliver by Christmas, which will be a part of the highly anticipated line-up of Hallmark Christmas movies.

BUILD-A-BEAR WORKSHOP^® CELEBRATES THE HOLIDAY SEASON WITH GIFTS FOR THE WHOLE FAMILY

ST. LOUIS – October 15 2020: Find the Perfect Gift for Everyone on Your Holiday Shopping List at Build-A-Bear Workshop

BUILD-A-BEAR WORKSHOP^® CELEBRATES TEDDY BEAR HUGS FOR NATIONAL TEDDY BEAR DAY WITH LIVESTREAMING EVENT

ST. LOUIS – September 03 2020: Build-A-Bear to host livestreaming event in honor of National Teddy Bear Day

A HARRY POTTER-INSPIRED COLLECTION IS APPARATING INTO BUILD-A-BEAR WORKSHOP^®

ST. LOUIS – August 27 2020: Today, Build-A-Bear, in partnership with Warner Bros. Consumer Products, announced a magical collection that includes a Harry Potter bear and Wizarding World-inspired clothing and accessories.

BUILD-A-BEAR^® RELEASES WORKSHOP JAMS, THE FIRST ALBUM FROM THE BUILD-A-BEAR RECORDS AND WARNER ARTS PARTNERSHIP

ST. LOUIS – August 21 2020: Build-A-Bear today announced the release of Workshop Jams, the first album from Build-A-Bear Records in partnership with the Arts Music division of Warner Music Group and Warner Chappell.

BUILD-A-BEAR WORKSHOP^® CANCELS POPULAR IN-STORE “PAY YOUR AGE” DAY EVENT IN RESPONSE TO COVID-19

ST. LOUIS – August 06 2020: Build-A-Bear Workshop announced today that it is canceling its popular annual in-store “Pay Your Age Day” event, due to challenges stemming from the coronavirus pandemic.

BUILD-A-BEAR WORKSHOP^® TO TEMPORARILY CLOSE STORES

ST. LOUIS — March 17 2020: This communication from Build-A-Bear Workshop President and Chief Executive Officer, Sharon Price John, regarding corporately-managed store closures was shared with Guests and other parties today.

BUILD-A-BEAR^® PLANS TO ACCELERATE ITS DIGITAL TRANSFORMATION WITH SALESFORCE

SAN FRANCISCO — March 11 2020: Salesforce (NYSE: CRM), the global leader in CRM, today announced an expanded relationship with Build-A-Bear Workshop, Inc. (NYSE: BBW). Build-A-Bear has selected Salesforce as its strategic partner in digital transformation as it plans to diversify its retail portfolio, evolve its business model, and build stronger relationships with consumers.

BUILD-A-BEAR WORKSHOP^® TEAMS UP WITH IHEARTMEDIA TO BRING BUILD-A-BEAR RADIO^™ TO IHEARTRADIO LISTENERS NATIONWIDE

ST. LOUIS – October 16 2019: Build-A-Bear Workshop, Inc. (NYSE: BBW) and iHeartMedia, the leading audio company in America, today announced that Build-A-Bear Radio will now be available on the free iHeartRadio app.

BUILD-A-BEAR WORKSHOP^® AND WALMART^® TO SHARE TEDDY BEAR HUGS IN CELEBRATION OF THE BIGGEST NATIONAL TEDDY BEAR DAY EVER AT STORES ACROSS THE UNITED STATES

ST. LOUIS – August 29 2019: Build-A-Bear Workshop, Inc. (NYSE: BBW) today announced plans for its annual celebration of National Teddy Bear Day to be held in store locations around the globe, starting on September 7^th leading into the holiday on September 9^th, 2019.

A NEW DOWNTOWN DEN: BUILD-A-BEAR WORKSHOP^® PLANS TO RELOCATE ITS GLOBAL HEADQUARTERS TO THE CITY OF ST. LOUIS

ST. LOUIS – August 08 2019: Build-A-Bear expects to leave its current Overland, MO location and begin operating Downtown in Spring of 2020. New headquarters will include modern office spaces and retail experiences at one of St. Louis’ premiere tourist and entertainment destinations.

WARNER MUSIC GROUP’S ARTS MUSIC DIVISION & WARNER CHAPPELL MUSIC PARTNER WITH BUILD-A-BEAR WORKSHOP^® TO LAUNCH NEW RECORD LABEL

NEW YORK – July 09 2019: Warner Music Group’s Arts Music division and Warner Chappell Music have entered into an exclusive global music partnership with Build-A-Bear Workshop, the popular global brand specializing in customizable stuffed animals, to launch Build-A-Bear Records.

BUILD-A-BEAR WORKSHOP^® IN DISCUSSION TO RELOCATE ITS GLOBAL HEADQUARTERS TO DOWNTOWN ST. LOUIS

ST. LOUIS – May 31 2019: Build-A-Bear in discussions to leave its current Overland, MO location for new site adjacent to Union Station

BUILD-A-BEAR^® AND AMERICAN RED CROSS PARTNER TO GIVE THOUSANDS OF FURRY FRIENDS TO CHILDREN OF FAMILIES IN CRISIS IN 2019

ST. LOUIS – April 30 2019: Build-A-Bear Kicks off Month-long Fundraising Campaign with a Nationwide In-store Event on Saturday, May 4; Invites Public to Help Make Furry Friends to be Donated to Red Cross

BUILD-A-BEAR^® SPRINGTIME SURPRISES: NEW “SCRATCH & MATCH” GIFTS WITH PURCHASE, SCRAMBLES^™ MIX ‘N’ MATCH GIFTS AND IN-STORE ACTIVITIES IN BLOOM AT BUILD-A-BEAR WORKSHOP^®

ST. LOUIS – April 11 2019: Build-A-Bear is hatching a spring full of fun for every-bunny, including the opportunity to bring home FREE gifts with the purchase of furry friends, new creative collections to complete every Easter basket, and an in-store scavenger hunt—plus, Easter photo ops for the family.

BUILD-A-BEAR^® LAUNCHES NEW “BUILD-A-BAE” DATING APP

ST. LOUIS – March 29 2019: Launching this April, New Build-A-Bae Dating App Will Use Proprietary Algrrrrithm to Help Singles Find Their Perfect Match

BUILD-A-BEAR^® LAUNCHES ONE-FOR-ONE HUGS N’ HOPE BEAR TO HELP PROVIDE FURRY FRIENDS TO CHILDREN IN NEED

ST. LOUIS – March 07 2019: For Every Hugs N’ Hope Bear Sold, Build-A-Bear Will Donate One Teddy Bear to Build-A-Bear Foundation™

CELE-BEAR-ATING LOVE OF ALL KINDS: BUILD-A-BEAR^® GIFTSHOP^™ OFFERS VALENTINE’S DAY GIFT OPTIONS FOR EVERY RELATIONSHIP STATUS

ST. LOUIS – January 29 2019: New Gift Sets for GALentines, PALentines and VALentines Include Spa Robes, “Build-A-Bear Bubbly” Accessory, Silky Boxers, Little Black Dresses and More

BUILD-A-BEAR^® ‘EMBRACES’ THE POWER OF HUGS FOR NATIONAL HUG DAY WITH SPECIAL DEALS ON SELECT FURRY FRIENDS

ST. LOUIS – January 14 2019: Huggable Brand Announces Select $5.50 Furry Friends and Jason Mraz as 2019 Hug AmBEARsador™, Plus Launch of Exclusive Jason Mraz Bear and Album

BUILD-A-BEAR^® CELEBRATES A DECADE OF BEING AN ACCLAIMED WORKPLACE WITH A SPECIAL DONATION IN HONOR OF ASSOCIATES

ST. LOUIS – January 10 2019: Funds will be Distributed to a Children’s Hospital and the Company’s Associate Fund

CRAZY 8 "REINDEALS": BUILD-A-BEAR WORKSHOP^® KICKS OFF DECEMBER WITH 8 DAYS OF DEALS, INCLUDING $8 FURRY FRIENDS

ST. LOUIS – November 29 2018: Select Popular Furry Friends Will Be $8 from 1- 8 December With New Plush Offered Each Day; Additional Furry Friends Will Also Be $8 Off

TWICE AS NICE: BUILD-A-BEAR^® INVITES FAMILIES TO MAKE A FURRY FRIEND AND “BUY ONE, GIVE ONE” TO A CHILD IN NEED FOR GIVING TUESDAY

ST. LOUIS – November 27 2018: For Every Furry Friend Purchased In Stores And Online Today Through Dec. 4, One Furry Friend Will Be Donated to Toys For Tots

IT’S A “BFD” AT B-A-B: BUILD-A-BEAR WORKSHOP^® ANNOUNCES “BIG FURRY DEALS” INCLUDING BOGO $6 OFFER ON ALL FURRY FRIENDS & $6 PENGUIN DOORBUSTER ON BLACK FRIDAY

ST. LOUIS – November 08 2018: Additional Deals and Special Offers to be Announced at Select Times Throughout the Season for Build-A-Bear^® Bonus Club Members

CELE-BEAR-ATE THE SEASON: BUILD-A-BEAR WORKSHOP^® INVITES FAMILIES TO SIGN THE NICE LIST, ENTER TO WIN THEIR WISH LIST & CAPTURE SHAREABLE FAMILY PHOTOS

ST. LOUIS – November 02 2018: Guests can Make Wishes, New Christmas Traditions and Personalized Gifts at Workshop Locations Across the Country

BUILD-A-BEAR WORKSHOP^® ANNOUNCES NEW SEASONAL POP-UP SHOPS AND NEW PERMANENT STORES INSIDE POPULAR, FAMILY-FRIENDLY DESTINATIONS

ST. LOUIS – October 30 2018: Experiential retailer plans permanent shops at new FAO Schwarz flagship in New York City and select Great Wolf Lodge resorts, as well as seasonal pop-up shops at Bass Pro Shops and Cabela’s, Gaylord Resorts and more

BUILD-A-BEAR WORKSHOP^® EXPANDS LICENSING PROGRAM WITH EXCLUSIVE PLUSH LAUNCH AT WALMART AND WALMART.COM

ST. LOUIS – October 04 2018: Build-A-Bear also Announces New Additions to the Company’s Growing Outbound Licensing Program

SOUTHWEST AIRLINES AND BUILD-A-BEAR PARTNER TO TAKE BEAR HUGS TO NEW HEIGHTS IN CELEBRATION OF NATIONAL TEDDY BEAR DAY 2018

DALLAS – September 05 2018: 20,000 teddy bears to be donated to Southwest charitable partners; Surprises planned for select flights across the country

WELCOME TO THE WORLD OF KABU™, A NEW LIFESTYLE BRAND FROM BUILD-A-BEAR WORKSHOP^®

ST. LOUIS – July 31 2018: Interactive retailer launches “kawaii”-style collection for tweens, including graphic novel, all-new furry friends, accessories, a mobile gaming app and more

BUILD-A-BEAR WORKSHOP^® 'COUNT YOUR CANDLES' PROGRAM IS OFFERED YEAR-ROUND TO CHILDREN OF BONUS CLUB MEMBERS DURING A CHILD'S BIRTHDAY MONTH

ST. LOUIS – July 17 2018: Company Also Reminds Bonus Club Members to Print or Take a Screen Shot of Pay Your Age Day Vouchers by 11:59 p.m. CDT on July 18, 2018.

BUILD-A-BEAR WORKSHOP^® IMPORTANT UPDATE - PAY YOUR AGE DAY

ST. LOUIS – July 12 2018: On July 12, 2018, Build-A-Bear Workshop’s Pay Your Age Day event generated an overwhelming response, resulting in long lines, extensive waits and disappointed Guests.

EVERYBODY, COME ON IN! BUILD-A-BEAR WORKSHOP^® ANNOUNCES ‘PAY YOUR AGE’ DAY DEAL IN STORES ON JULY 12

ST. LOUIS – July 09 2018: Guests Can Pay Their Age for Any Make-Your-Own Furry Friend Available in Stores on Thursday, July 12, in Celebration of the Company’s New ‘Count Your Candles’ Birthday Experience

BUILD-A-BEAR WORKSHOP^® KICKS OFF 2018 PARTNERSHIP WITH CANINE COMPANIONS FOR INDEPENDENCE^® & FUNDRAISING CAMPAIGN TO PROVIDE SERVICE DOGS TO KIDS IN NEED

ST. LOUIS – June 28 2018: Interactive retailer will donate $1 for every Promise Pets™ furry friend made in stores today through August 8, 2018

BUILD-A-BEAR WORKSHOP^® SECURES SPOT ON FORTUNE’S BEST WORKPLACES FOR MILLENNIALS LIST FOR FOURTH CONSECUTIVE YEAR

ST. LOUIS – June 26 2018: For the fourth year running, Build-A-Bear Workshop has been named to the Best Workplaces for Millennials list, according to global research and consulting firm Great Place to Work^® and FORTUNE.

BUILD-A-BEAR WORKSHOP^® AND AMERICAN RED CROSS EXPAND PARTNERSHIP TO GIVE 7,000 BEAR HUGS TO FAMILIES IN CRISIS

ST. LOUIS – May 31 2018: Retailer Hosts Nationwide In-store Event June 2, Invites Public to Help Make Furry Friends to Donate.

FIND YOUR WINGS: BUILD-A-BEAR WORKSHOP^® LAUNCHES “BEARY FAIRY FRIENDS^™” INTELLECTUAL PROPERTY COLLECTION AND ENCHANTING IN-STORE EVENTS

ST. LOUIS – April 03 2018: Experiential retailer’s newest line includes Make-Your-Own Enchanted Unicorn and Fairy Bear, plus light-up wings to be “earned” by helping others

BUILD-A-BEAR WORKSHOP^® BRINGS SPRING TO LIFE WITH EASTER BASKET MUST-HAVES AND IN-STORE ACTIVITIES

ST. LOUIS – March 07 2018: Make-Your-Own Bunny Experience, New Colorful Furry Friends and Photo Ops with Bunny Mascot Pawlette^® are All Available at the Ultimate Family-Fun Destination for Spring

BUILD-A-BEAR WORKSHOP^® CELE-BEAR-ATES 10^TH YEAR ON FORTUNE 100 BEST COMPANIES TO WORK FOR^® LIST

ST. LOUIS – February 15 2018: For the tenth year running, Build-A-Bear Workshop has been named to the FORTUNE 100 Best Companies to Work For list, according to global research and consulting firm Great Place to Work and Fortune.

HOW SWEET IT IS: BUILD-A-BEAR WORKSHOP^® UNVEILS ‘SWEET SHOP’ VALENTINE'S DAY GIFTS WITH HEART AND CHARITABLE PARTNERSHIP WITH MAKE-A-WISH^®

ST. LOUIS – January 23 2018: Love and hugs abound at Build-A-Bear Workshop, Inc. (NYSE: BBW), an interactive destination where Guests can create personalized furry friends, as the company unveiled a new collection of Valentine’s Day gifts that are sweeter than ever.

BUILD-A-BEAR WORKSHOP^® CELE-BEAR-ATES NATIONAL HUG DAY WITH HUGS FROM MASCOT BEAREMY^® TO SUPPORT MAKE-A-WISH^®

ST. LOUIS – January 16 2018: National Hug Day is just around the corner, and this year Build-A-Bear Workshop, Inc. (NYSE: BBW), an interactive destination where guests can create personalized furry friends, is celeBEARating with bear hugs for an important cause! Join in the fun and embrace the power of hugs with Bearemy^®, the Build-A-Bear mascot, in Build-A-Bear Workshop stores across the country.

BUILD-A-BEAR WORKSHOP^® ANNOUNCES NEW LICENSED PARTNERSHIP WITH NINTENDO AND UNVEILS MAKE-YOUR-OWN SUPER MARIO FURRY FRIENDS AND ACCESSORIES

ST. LOUIS – December 13 2017: Build-A-Bear Workshop, Inc. (NYSE: BBW), an interactive destination where Guests can create personalized furry friends, today announced a new licensed partnership with Nintendo, unveiling three new Make-Your-Own Super Mario furry friends—plus, a pre-stuffed Toad, sound chips and accessories. This is the first time Super Mario products have been offered at Build-A-Bear Workshop.

GREAT PLACE TO WORK^® AND FORTUNE NAME BUILD-A-BEAR WORKSHOP^® ONE OF THE BEST WORKPLACES FOR DIVERSITY FOR THIRD CONSECUTIVE YEAR

ST. LOUIS – December 05 2017: For the third consecutive year, Build-A-Bear Workshop Inc. (NYSE: BBW)—an interactive destination where Guests can make customized furry friends—is one of the Best Workplaces for Diversity, according to global research and consulting firm Great Place to Work and FORTUNE.

LAYERED WITH FUN: BUILD-A-BEAR WORKSHOP^® INTRODUCES FIRST-EVER BUILD-A-BEAR BAKESHOP

ST. LOUIS – November 14 2017: Retailer Translates Signature Make-Your-Own Experience into New Bakeshop Concept.

GREAT PLACE TO WORK^® AND FORTUNE NAME BUILD-A-BEAR WORKSHOP^® ONE OF THE BEST WORKPLACES IN RETAIL FOR FOURTH CONSECUTIVE YEAR

ST. LOUIS – November 07 2017: For the fourth consecutive year, Build-A-Bear Workshop Inc. (NYSE: BBW)—an interactive destination where Guests can make customized furry friends—is one of the Best Workplaces in Retail, according to global research and consulting firm Great Place to Work and FORTUNE.

‘TWAS THE FUN BEFORE CHRISTMAS: BUILD-A-BEAR WORKSHOP^® INTRODUCES GIFTS FOR EVERYONE ON YOUR LIST, A THANKSGIVING TURKEY, NEW MERRY MISSION REINDEER AND MORE

ST. LOUIS – November 01 2017: Celebrate the Holiday with Fun Ways to Give and Give Back

BUILD-A-BEAR WORKSHOP^® REPORTS THIRD QUARTER FISCAL 2017 RESULTS

ST. LOUIS – October 26 2017: Build-A-Bear Workshop, Inc. (NYSE: BBW) today reported results for the 2017 third quarter and the 39 weeks ended September 30, 2017.

BUILD-A-BEAR WORKSHOP^® BRINGS “BOO-RIFIC” FUN WITH 2017 HAUNTED WORKSHOP COLLECTION

ST. LOUIS – October 11 2017: Retailer Gets Ghostly with Five New Halloween Furry Friends

BUILD-A-BEAR FOUNDATION GIVES 20,000 TEDDY BEARS TO CHILDREN'S HOSPITALS ACROSS THE COUNTRY IN PARTNERSHIP WITH UNITED WAY AND UPS

ST. LOUIS – October 10 2017: Cuddly Company Kicks Off Countdown to 20th Birthday on October 27 with 20,000-bear Donation and Announcement of a New Charitable Giving Focus

BUILD-A-BEAR WORKSHOP^® COMPLETES REVIEW OF STRATEGIC ALTERNATIVES

ST. LOUIS – (BUSINESS WIRE) – August 21 2017: Build-A-Bear Workshop, Inc. (NYSE:BBW) today announced that its Board of Directors has completed its previously announced review of strategic alternatives.

BUILD-A-BEAR WORKSHOP^® ANNOUNCES ONGOING INVESTMENT IN PBS KIDS AS A CORPORATE SPONSOR

ST. LOUIS – (PRNEWSWIRE) – August 03 2017: Build-A-Bear Workshop today announced official details of a new partnership with PBS KIDS. In April, Build-A-Bear kicked off a corporate sponsorship of two PBS KIDS programs, Curious George and Wild Kratts.

BUILD-A-BEAR WORKSHOP^® REPORTS INCREASED TOTAL REVENUE WITH SECOND QUARTER FISCAL 2017 RESULTS

ST. LOUIS – (BUSINESS WIRE) – July 27 2017: Build-A-Bear Workshop, Inc. (NYSE:BBW) today reported results for the 2017 second quarter and 26 weeks ended July 1, 2017.

BUILD-A-BEAR WORKSHOP^® AND AMERICAN RED CROSS TO DISTRIBUTE TEDDY BEARS TO FAMILIES IN TIMES OF NEED

ST. LOUIS – (PRNEWSWIRE) – July 20 2017: Build-A-Bear and the American Red Cross today announced an ongoing partnership to provide teddy bears to families when disaster strikes. This month, the American Red Cross received a donation from Build-A-Bear—a global brand kids love and parents trust—of 5,000 furry friends, which will be distributed during disaster-relief operations at the humanitarian organization's discretion.

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